Queen’s Joanna Briggs Collaboration Conference of the Americas

October 11, 2016 at 12:47 pm | Posted in Professional Development | Leave a comment

batten   Janene Batten, Nursing Librarian at the Cushing/Whitney Medical Library, Yale University received NAHSL funding to attend the Queens Joanna Briggs Collaboration-Librarian Day in Canada.  http://www.queensu.ca/qjbc/qjbc-conference-americas/library-day-agenda

Below is first of two blog posts submitted by Janene.

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Queen’s Joanna Briggs Collaboration Conference of the Americas – Keynote Speaker

With help from NAHSL professional development funds I was fortunate enough to attend the “Conference of the Americas”, sponsored by Queen’s Joanna Briggs Collaboration (QJBC), being held in Kingston, Ontario. The reason for my going was to attend the Librarian’s Day (see other post) which was great in and unto itself.  However, the day started with a keynote titled Tweet, Snapchat and Text, Oh My! Role of Social Media in KT [knowledge transfer] given by Dr. Lisa Hopp, Interim Dean and Professor, College of Nursing and Co-Director, Indiana Center for Evidence Based Nursing Practice at Purdue University.

Dr. Hopp spoke about the rise of healthcare messages coming through the social media landscape – nothing new to us. She showed this video from Akron Children’s Hospital, The Healthcare Social Media Evolution https://www.akronchildrens.org/cms/healthcare_social_media_evolution/index.html , which shows that “a growing number of families are using social media as their primary source for health and wellness”. She also mentioned the success that Cleveland Clinic is having with Twitter https://twitter.com/CleClinicMDdue due to the immediacy of Twitter as a vehicle and that most everyone has a mobile device to access it.

Although Dr. Hopp’s message is very familiar to us, I was intrigued by her message to use social media, and do it well by making the message “sticky”. She referenced a book by the Health brothers called Made to Stick: Why some ideas survive and others die http://heathbrothers.com/books/made-to-stick/. It was the first time I had heard of the book, it and naturally I was so intrigued I rushed to Amazon and bought my own copy.

The book describes a way to communicate ideas using the S.U.C.C.E.S.s framework – how to get people’s attention and more to the point, how to keep it. To achieve this, messages must be:

  • Simple – find the core, keep it compact. What is the one thing that you want people to remember? What is the one thing that you want people to do? Make the message the essence of what it is you have to say, perfection being when it is culled to the point that there is nothing left to take away.
  • Unexpected – surprise gets our attention (example from the book is a flight attendant’s safety announcement with a twist https://www.youtube.com/watch?v=sPfya60FYo4), and interest keeps it. “Curiosity happens when we feel a gap in our knowledge” (p.84). To do this well, pose a question or puzzle that shows that there is a gap in knowledge creating curiosity and the desire to fill the gap.
  • Concrete – something that is memorable, and usually in the form of an image or a visual image. Remember Florence Nightingale’s pictorial representations of number and causes of soldier deaths in the Crimea War 1885-1856 https://www.sciencenews.org/pictures/mathtrek/112608/nightingale.swf?
  • Credible – once you have people’s attention, now they have to believe it. It has to be evidence of a magnitude that people can relate to.
  • Emotional – make people care. An example from the book is The Truth – Body Bags TV Ad (2006) https://www.youtube.com/watch?v=c4xmFcrJexk where a group of teenagers jump out of a truck and unload body bags in front of a building – each bag represents one of the 1,200 people killed by tobacco every year. Another more recent example is the teen whose honest conversation with his uncle about ASD went viral on FaceBook http://www.littlethings.com/teen-with-autism-video/.
  • Stories – stories are effective teaching tools, and illustrate causal relationships not before recognized and highlight unexpected, resourceful ways in which people solve problems (pp.205-6). An exemple from Hopp’s talk is the TEDxMaastrict recording Meet e-Patient Dave https://www.ted.com/talks/dave_debronkart_meet_e_patient_dave?language=en where Dave deB learns he has a “rare and terminal cancer and turns to fellow patients online – and found the medical treatment that saved his life”.

Reference: Heath, C. & Heath, D. (2008). Made to stick: Why some ideas survive and others die. Random House, New York, NY.

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